Monday, May 24, 2010
Property Daydreams
Summer rolls around and all kinds of out-of-character ideas pop up. I often dream of a little vacation house like this little cabin-in-a-kit. Get-a-way houses are generally in the mountains, near a lake or by the sea shore! This year I'm dreaming of ways to make my own property feel like a vacation spot and it's kind of funny. After all when you are really on vacation you don't have to clean or change the bedding or cook or load and unload the dishwasher. Yikes! I'm not sure how I'm going to pull this off. One idea might be to develop amnesia about household chores. I like that one. Another might be to turn a blind eye to the piles of doggy hair that the dogs are shedding at lightning speed now that the days are turning warmer.
If I had a little cabin like this one down the canyon in our yard I could hide from everyone and maybe then I would feel like I am on holiday. Hmmmmm. We really do have room on our property and I'm thinking that this could be a good idea. I'll need electricity, but we have that already running down there. I want air conditioning, because I'm spoiled by that in the main house. A fountain outside the door could drown out the hum of the traffic below running through Rose Canyon. Nothing will silence the sirens or the groups of motorcycles periodically rumbling down the road, but I can live with that inconvenience.
This idea has legs. We've always wanted to put the land to better use, but as it happens the wind blasts through the canyon and up across our yard. That's why the idea of a pool never quit took hold. I once thought that our neighbors and we could build a huge common pool, but it is just too cold on top of the bluff for a swim most of the time. Besides we live right above an honest-to-God earthquake fault (the Rose Canyon Fault) and I always imagined the pool cracking and the water seeping down onto the broad boulevard below. So the idea of a little hideout is better. Got to get serious about this plan.
In the mean time we are running away for a couple of days this week. We are going to pretend and go to Las Vegas where we can visit Venice, New York and Paris in just 3 days! Quite a bizarre concept, but definitely an affordable break. Then I'll come back and straighten up my office and maybe get moving on my disastrous garage! That will require a pitcher of chilled margaritas I think and several long afternoons.
Thursday, May 13, 2010
Summer Projects
When you are a kid the prospect of summer arriving is sort of like waiting for Santa Claus on Christmas Eve or the expectation of getting some great present for your birthday. But when you are the mother of three little kids and you are trying to figure out what to do with them during a summer break, well that is not fun. Nor is the reality of facing a summer without the resources to entertain or educate your kids. If you aren't able to take the traditional summer vacation this year either I can understand feeling kind of grumpy about the summer solstice rolling around and that goes for all ages. I'm irritated because I'd love to be headed for an exotic vacation too.
Instead this year I'm thinking of really tiny goals that don't cost much money. These are mostly items that involve my home and are activities instead of relaxation. First, I would love to re-landscape the back yard but I'm pretty sure that it could eat up $100,000 because it is very large. So instead, I am going to dig up a part of my front yard and plant drought resistant shrubs that bloom. What does that have to do with the backyard you might ask? Absolutely nothing, but if I can coax the front into being as attractive as I can make it by myself then I won't be so discouraged about the wild state of my back lot. I can't do it all at once because of physical issues, but I began tonight by soaking the spot that I have in mind. I want a kind of wild South of France garden and fortunately we share similar climates where native plants of delicious varieties thrive.
Next, I have a garage that is literally dangerous to enter. It holds the remnants of my office and for months I could hardly even look at it. I began to simply toss things on the pile instead of putting items where they belong. Now I have a garage that resembles the people I make fun of on those programs about hoarders. Organizing that disaster is my next goal. I will not be able to clear it out, but I can make an improvement in how it functions. That little bit of progress will be enough for me.
Finally, I need to paint the entrance to our home and dining room of the house. The baseboards are scratched and the paint is worn off thanks to my enormous Labrador Retrievers. This task I think I will leave to the professionals and I will at least begin by getting a quote. Many painters are surviving in these times by accepting smaller projects so I know that they will be grateful for this small project.
Just to prove that I'm not all work oriented another goal for the summer is to get a tan! It's been forever since I've even had the time to sit out in the sun and generally I find it a waste of good time. However this year I'm gifting myself the idea of just sitting outside in my completely destroyed back yard for about 20 minutes an afternoon. It doesn't cost a dime!
Wednesday, May 5, 2010
Hang Home Office on Wall
Sometimes it's fun to see how little money you can spend in a day or how small a suitcase you can get away with on a trip. Nowadays the suitcase trick is not so much of a lark: You almost have to squeeze everything into a small bag if you want to avoid long lines at the baggage carousel and the prospect of lost luggage. Whether or not minimizing your home office is possible, it sure is appealing to imagine that you could function with this little office!
This particular product - made by a company called Anthro - is called the E-nook Standard. It offers a place to charge your phone too and a small spot for stamps, pencils,or a little calendar. The entire storage assembly closes up like an old-fashioned drop-leaf desk. But this is not your grandmother's desk.
Stand-up computer use likely appeals to a young audience, but older users can charge the laptop before plopping down on the sofa to work it. The idea of hanging your computer station on the wall just like a small piece of art is rather cool. Sadly with the amount of business shrinkage we've all suffered in the past two years the size of this specific home office might be absolutely adequate for far too many people. Entire positions, industries and functions are simply crumbling up and blowing away in a dramatic way. It makes you think of the plaintive images taken by Dorothea Lang during the last Great Depression and Dust Bowl in the middle of America. Our dust is made of the crushed hopes and dreams of millions. We may not be breathing in the grit, but it is affecting our mental and physical health in very serious ways.
We have morphed into a position where many finally have achieved the "paper-less" office that was so talked about in the early 1960s by Herman Miller iconic designers. Offices without walls were the cat's meow and open office planning broke down old stereotypes of how people work together. These days all some high power executives need is a remarkably thin laptop and connection to the Internet. Truly amazing progress unless your office is paper less because your job doesn't exist anymore. Sigh and keep moving ahead.
Tuesday, April 27, 2010
Give Up Chocolate?
OMG! I just heard a report that indicates that those who eat a lot of chocolate might be depressed, but they don't know if the chocolate causes the depression or if depressed people crave chocolate. This is terrible, terrible news. I can take making $60,000 a year less. I can deal with not having taken an fun vacation in over 4 years. Even the idea of cutting out pedicures. But give up chocolate? No way is that ever happening. Don't these scientists know that we women depend on chocolate to breathe?
Everyone seems so darn mad these days: White middle aged men are pissed about losing their jobs. Women are crushed that they have to give up their dream house because their husband lost his job. Kids are bitching about not having the latest electronic do-dad that costs 500 bucks or the latest digital camera.(I offered a used laptop to a young friend and before she would even consider it she wanted to know "what it looked like....") Holy Moses! I actually have three cameras in the garage that no one will take because they are out-of-date. Why the revolutionary Kindle might be obsolete now because of that newest device. The eco-friendly cars are killing people and they want to charge us for taking our purses onto the plane.I can't keep up.
Actually all I want is my chocolate! I am over optimum weight and I know it, but if the big one (I live in earthquake country right over a small fault known as the Rose Canyon Fault) hits I want to have a mouthful of chocolate to ease the horror. I've had cancer twice and for years worried frantically about what I ate. I got cancer anyway. I worried about taking artificial hormones and getting breast cancer, so I cold-turkey stopped hormones and suffered through a nutty menopause. I got the breast cancer anyway. So what is my lifestyle point?
Enjoy your day. Buy fresh flowers. Go out for coffee even though it is cheaper to make it at home. Smile and stay up as late as you want. Pet your dogs and let them sleep with you if you want to. Kiss your significant other with a long, wet smoldering kiss. Listen to the music that your kids think is corny. Life is unpredictable and we can't waste any more time. And buy some chocolate.
Friday, April 23, 2010
What Does Your House Need to Stay Organized?
So much of how we live depends on what stage we are in at the moment. For instance if you have three little kids under the age of 5 you live in a certain manner, accepting the fact that the house might be a little less picture perfect than you might like. If you are empty nesters perhaps everything stays in place and you only have to clean once every two weeks. Good for you! Young couples on the go live life mostly out of their nest - taking advantage of local coffee houses, clubs, social networking and bars - and basically just sleeping at home!
Lately I've been watching that program on TV about hoarders and while only the most excessive cases are revealed, the idea of keeping too much "stuff" kind of touches all of us in some way. Lots of people have corners where they stack up little used things. Maybe it is simply a cupboard in the kitchen where we keep stuffing plastic and paper bags. It could be a junk drawer where we cram restaurant menus, sticky notes, rubber bands and pens. We all have some secret mess that needs to be cleaned up.
Spring is the perfect time to get into gear and even if your mood is sluggish still from a long winter - or maybe you have the blues from the economic woes - these are the days when organizing can really make a difference. Your mood might be improved by simply attacking one of these disorganized areas. I unfortunately have several spots that need attention: Looking around my home office I can see three boxes that need emptying. In my bedroom I have a huge pile of clothes that needs to be sorted in order to give away to charity. The garage is a horror movie stacked up to the rafters with the contents of my office that I recently moved home. Frankly I haven't been in the mood to even walk out there except that I have to pass the disaster every time I go out there to do the laundry.
If your crisis area is something that you too have to face several times a day may I softly suggest that maybe you would feel better by addressing the need. A shallow bookshelf such at the one shown can hold a myriad of things if they are stuffed into baskets or canvass bags like the ones shown here. You could use almost any type of shelving that is at least 12" deep and the storage devices can be separately bought. Items from small toys to hobby supplies to photographs might be contained in a neat manner. Sometimes it helps just to have a container where you can organize a task on a temporary basis. Then while sitting and watching TV you might take the basket and slowly work on the task at hand.
Bill paying could even be organized in this way. Reading material or mail can be stuffed inside a compartment on a daily basis until you can get enough time to focus on the job to be done. The funny part is that once much time passes - a week or two -lots of the mail is no longer pertinent. Real hoarders have an illness that doesn't allow them to throw anything away and items that most of us consider as trash have a strange meaning to them. For healthy folks the secret to keeping your home livable IS to regularly rid yourself of obsolete items and trash. Especially if you have a tiny house, the idea of keeping the areas tidy and clean is critical. Small spaces do not allow you to clutter the area up with junk.
Saturday, April 17, 2010
BABIES EVERYWHERE
All you have to do to verify that we are experiencing a big baby boom is to sit down at a mall and watch what passes you by. I've never seen such a wide variety of carriages, running strollers and other futuristic looking devices obviously created by clever industrial designers to provide parents with ergonomically positive transportation. It is amazing! Management at shopping centers have already figured out that if they offer whimsical push carts (in the form of mini fire engines or horses) that parents will want to linger with the kids. Wonderful fountains and jungle-gym play equipment also serve as a draw for house-bound parents anxious for an outing.
Once at home the variety of cradles and swings that slowly rock your little one to sleep to various environmental sounds is amazing as well. Baby products are more complex these days and appropriately expensive. Where we just rapidly rocked an infant new parents can set a dial and free themselves from having to hold the kid. Warming a bottle also requires a special device that shortens the process of heating up a mid-night meal. Pour water in the well and in about 1 minute the bottle is warm! Magnifique!
The rules for being a foster parent in my community allow for up to two children under the age of two to share a bedroom with an adult. Kids older than two need to have their own bedroom available. So this public policy makes a case for how new parents with tiny homes can make room for a new family member. A corner of mom and dad's bedroom might become baby's area if the room is large enough. You could screen it off or perhaps install the equivalent of a hospital cubicle curtain to divide the space. Even if a baby is across the hallway from mommy and daddy the cries are going to wake them up so sharing a room may not be so outlandish.
Even a home office could share space with the new nursery if necessary. Some color schemes are appropriately gender neutral and still fun enough for a baby. Try apple green, aqua and warm brown. Look at white, orange and sunflower yellow. Denim blue and red is another classic combo that will satisfy an adult usage and an infant's theme. There are no hard and fast rules against using blue for girls, but I don't think too many folks would put their little guy in a pink room. Other than that color there are hundreds of other color family options.
The bottom line is that babies come along and there is no "perfect" time to become a parent. You have to make babies when it is physically appropriate or more accurately stated: Women must abide by their biological time clock. Despite the lousy economy and uncertain future, we are smack in the middle of a wonderful birth explosion! No more wonderful event can ever take place in your life
Thursday, April 15, 2010
Gone to the Dogs
There they are just exploding to get inside: Dundee, Kai and Siggy: Our extended four-legged family. The ones who teach us how to love unconditionally. Life changed in my house when we acquired these two large Labrador brothers about 4 1/2 years ago.(The small one belongs to our son and Dundee was just visiting when the photo was taken.) You wonder what dogs have to do with interior design? Quite a lot it turns out.
I used to be one anal housekeeper and totally fixated on keeping things looking in new condition. Any new piece of dirt caught my eye instantly and nothing was ever out of place for long. I love my "things" as most interior designer will admit. We are all possession junkies! Cannot resist a beautiful vase, a great woven basket or a piece of art. When I was young I didn't understand how or why my older designer friends would spend all their money on objects that they fell in love with...it seemed so unwise. But slowly the deep appreciation for the decorative arts got into my blood too and I began to keep some of the items that I supposedly bought for clients!
But then the boys came to live with us and all hell broke loose with regard to the condition of my house and yard. The baseboards are scraped and dirty, the walls are splattered with crud that comes out of their mouths when they shake, and the once off-white grout is a lovely chocolate brown now. (Well at least it matches Siggy's warm coat color.) Now we are into full blown shedding season so the vacuum cleaner just stays out all the time. I've given up! I literally have two huge black crates right in the dining room because it is one of the largest rooms in the house. My adult son felt the need to point that out to me recently. "Do you realize that you have dog crates in the dining room?" he passionately pointed out. Yup! I sure do.
What my good-looking boys have taught me is that while my environment is important to me and I still absolutely enjoy the visual treats all over my home, I value the warmth brought into our home by these nutty labs much more than I can imagine. I am willing to ignore the hair, the goop, the constant cleaning and the barking all because they just love us. Our yard is an entirely different issue: Nothing is left of my gorgeous garden or lawn. It is hideous looking at the moment.
Which makes me think of young families with little kids. You've just got to decorate in a kid-friendly way. Choose fabrics with texture and pattern so that you are not overly worried about spills. Check out some of the newer Green textiles that can be literally scrubbed. Select softer lines: A round coffee table vs. a sharp glass-top version. Avoid breakable accessories or put the delicate treasures up high or behind a locked glass door for safety. Favor flooring that will conceal dirt and traffic patterns. Bend. Flex. Be reasonable. Your little ones won't be tiny forever and there is plenty of time for a whole new look later on. There are safety issues to be sensitive to such as avoiding cords for window treatments or heavy lamps that might be pulled over onto a toddler.
But in the end your home already has the most gorgeous element possible: A precious young life! Relax and enjoy this time as a family. Life in the colored pages of decorating magazines is not real. We stage rooms for photography so remember as you lust after some specific "look" that it has been prepped for the camera. Real life is more sloppy for most people. Somewhere between being one of those embarrassed TV hoarders and a neat-freak you will find domestic happiness. May you eventually achieve your easy and balanced pace!
Monday, April 12, 2010
Picking Olives
I was appropriately born in olive oil country - Burbank, California. The sleepy little San Fernando Valley town sits in a fertile area where ocean breezes occasionally meet with near-desert climate. The civilized region began as a couple of large ranchos where for 6,000 years before Indians continously lived. In September of 1797 San Fernando mission was founded on the site of one of these prominent ranches and joined the other 21 missions established by the Franciscan order in California. It wasn't long before San Fernando became especially rich in crops, cattle, sheep, groves of citrus and olive trees. It was the Spanish missionaries who first brought olive tree cuttings from San Blas, Mexico to San Diego in 1769 and hand carried cuttings up the state. So began the long history of olive oil production in California, the ingredient that Homer called "liquid gold".
Long after the mission era ended Italian Americans continued the production of olive oil in the San Fernando area. The hospitable climate of Southern California, so like Italy, drew many Italian immigrants to the area. My own grandparents made their way from New York harbor across the country to settle in a place so like their old home. My great uncle maintained a plot of land just over the Hollywood hills from his home in Los Angeles where he grew his own vegetables and citrus crops. It was obvious that the valley produced better results. Not only famous for being hospitable to farmers, the area drew those seeking better health. People emigrated from the east coast to soak up the reliable warmth of a sun that appeared most of the year in Southern California towns like Santa Barbara, San Fernando, Burbank, Riverside, Rancho Cucomonga, Murietta, Palm Springs and Warner Hot Springs. It was the frightening era of tuberculosis and the cure involved warm weather.
In the 1880s Mother Frances X.Cabrini-the woman who worked among the Italian American community cultivating orphanages, schools and hospitals in the United States - came to California to work among the poor. She ultimately founded an order of nuns who built a facility known as a Preventatorium high in the Verdugo Hills above present day Burbank. Here young women could live and ultimately study in the clean and healthful air of the southland without danger of catching tuberculosis. The health facility eventually became Villa Cabrini Academy on land that crept up a hillside. High above the valley floor a small chapel was erected that was said to protect the community against raging fires common in parched Southern California, and where prayer was offered for the success of the crops planted below. Young girls attended the Academy founded in 1906 as late as the 1970s and used to pick the olive in their slips so as not to soil their uniforms!
Burbank and me and olives go way back. Thinking about those days in Burbank makes me consider having a garden again and raising some of what my family needs to eat myself. I haven't done this for years partly due to being so busy with working outside of my home. The daily race home - sometimes not until 7:00 PM - often meant throwing together some sort of meal based on speed, not freshness of ingredients or visual appeal. But this tradition of raising vegetables is deeply rooted in my mother's peasant family history. These people came from a hilly, infertile part of the South in Calabria. They forced the land to yield wheat, citrus, tomatoes, artichokes, onions, broccoli, zuccini and eggplant. We grew up eating fabulous vegetables cooked in deliciously simple ways.
I smile to imagine the girls in their slips! Having attended Catholic school I totally get the experience. There's not much difference between that scene and me going out into the yard in my nightgown to pick flowers or pull a weed. I love the early morning in the yard especially now that it is spring again. One good way to enjoy the enforced free time that I now have might just be to create a vegetable garden again. There is no greater pleasure than to watch things we nurture grow and flourish. Remember the Victory gardens of WWII? Well maybe Mrs. Obama is on to a wonderful idea with her White House kitchen garden. Perhaps this is a way to fight back during these grim times. Maybe she has inspired me to find a way around my big labrador retrievers to pick a spot in the yard for a vegetable garden. A good thing for this lovely spring day!
Saturday, April 3, 2010
New Beginnings This Spring!
I'm looking at rain drops hugging the window screen while several brand new tulips peek up above the sill. As I think about the promise of spring, still so much is fractured around us which doesn't seem quite right in this potentially cleansing time of year. It is quite aggravating that tax time coincides with one of the most lovely of seasons, don't you think? Plus it always seems that several insurances are also due right at this time of year. Then if you are self-employed you cannot ever forget the estimated taxes that seem to add insult to injury and that demand another good-sized check to write.
It can be easy to get stressed as we impatiently wait for better weather to become typical. Today in Seattle there is a blustering storm that usually calls in October or November, not in this supposedly bright and sunny month. It can easily be just as frustrating to look around your home and see all sorts of improvements that are needed and not have any funds with which to make changes. I'm going to give you one of the first lessons that I ever learned about design and it remains a marvelous tip: No one will notice what is in your room if you have it clean and filled with some fresh flowers! I might add that if you are entertaining after dark add in the romantic light of candles or soft twinkle lights and you cannot miss.
I need to have my entry and dining room painted in the worst way at home. So I do understand what it is like to function in a room or a house that looks a bit dingy. However, there is genuine uplifting benefit to cleaning and it only takes elbow grease and energy. Adding in flowers is extremely affordable. I suggest that you avoid those pre-made bouquets at the market because the combinations are not always the most attractive. You are better off to purchase a bunch of one type of blossom. For instance I just picked up a bundle of yellow tulips for the dining table tomorrow evening and spent just under $6.00 at a local Trader Joe's. Flowers can be bought at street corner floral stands, floral shops, drug stores, grocery stores and at home improvement stores so there are no excuses!
Always undo the bundle and cut off about 1" of the stem. This allows the cellular structure of the stem to operate again and begin to soak up fresh water. Strip off unnecessary greens on the stem part that will stay in the water and avoid slim accumulating in the water as days pass. Some blossoms last longer than others if you wish to extend the visual treat. Gerber daisies are long lasting as are other types of daisies. Carnations tend to last well as do some rose varieties. My all time favorite aroma comes from the delicate Fresia that sadly doesn't seem to stay for very long. You can also get long life from a blooming plant such as an azalea, gardenia or mums.
The classic Easter lilies that you buy in the grocery store might already be in bloom by the time it reaches the retail market and therefore have a relatively short life left.
Whatever you favor, remember that a room can indeed be brightened simply by one of nature's most generous gifts to us: Fresh flowers!
Sunday, March 21, 2010
Wallmart or Dubai?
Wednesday, March 17, 2010
Recession Babies
People were losing their homes left and right, but for some reason my grandparents were able to continue making their $35 a month loan payment to Uncle Pasquale. They managed to never miss a payment during the Depression, which is pretty impressive! Their home cost $4,000 and they paid 7% interest on the loan which they paid off in full. Then when WWII loomed (1939, 1940, 1941) steady work in the Todd Shipyard began for Grandpa. These people got through the depression and came out the other side with no debts. The problem was that in order to do that they lived a joyless life and a life filled with fear. With the girls 13 and 14, my grandparents tried for another baby with the hope of having a boy. My grandmother was nearly 40 years old at the time.
I do not expect that this generation of 20 to 35 year old prospective parents will wait to have children because they have not had to wait for anything in their protected lives. Naturally the way that these young Americans look at life is far different and I have to admit they inherited their unique focus from my generation. We who survived the drug, peace and love, do-what-feels-good way of thinking were more into enjoying life when compared to our parents. We women accepted that we would have to work and actually fought for the right to have a life outside of the home. Women pushed the envelope and banged up against that glass ceiling; protesting for the right to work in whatever profession they chose. Women broke barriers as stock brokers, airline pilots, doctors, business executives and military personnel. Sexual mores were shattered. WWII-era parents were are odds with their Hippie kids and veterans rarely connected with their Vietnam-war-protesting kids. No one understood one another and society was in upheaval. We had race riots, public marches, integration and assassinations. We had the frightening Cold War and the threat of the atomic bomb.
Today's young parents were raised as adored, praised and over-indulged progeny without the threat of a kind of warfare that could touch their lives. We who were never asked how we felt spent time coaxing our kids to express themselves. They were taken to psychologists, tutors, dance lessons, soccer, singing, tap, ballet, swimming and mountain climbing. You name it and we delivered it to them. Much has been written about the self-absorbed generation that we raised. They want it all and don't want to sacrifice. Why should they? We gave them everything so that there was nothing more to crave.
So when the weird sub-prime loans were paraded out the temptation was too great. Why wait when you could have it now? So many young people think that they will become rich and famous that it is shocking. They all expect to go to college and to experience wild financial success, but they skip over the part where one has to pay years and years of dues. Every bride expects a karet diamond and the honeymoon must be exotic or it doesn't count.
I have no particular insight into how this will play out,but I do know that having a baby is a lifetime commitment. Raising a child is a privilege and a serious undertaking if you want to end up with an emotionally healthy person. The reality of raising children in a sour economy means that choices will have to be made about what to give one's children. This crop of parents may become a group who cannot afford to replicate their own childhood experiences. Assuredly their will be disappointment at not being able to give the kids everything that they had, but this odd see-sawing of generations is what has always been in place. There had been years of unusual prosperity post WWII that kind of tweeked reality. Our large middle class fed by that prosperity is threatened today and the rich promise of America evaporating as I write. Surely this generation of hopeful and excited new parents will carve a new path forward. This should be interesting to watch!
Monday, March 8, 2010
Past Hold Answers To Future
There is a theory that the style can be traced from Africa to Haiti and then to the United States. It has a strong connection to the folklore of the South. Superstition says that ghosts and spirits are attracted to these box-like homes because they can pass directly through them. Some people purposely placed doors out of alignment to discourage spirits from passing through! The Shotgun gets its name from the idea that a shotgun blast could shoot straight through the house.The size and simplicity is attractive. From the porch you pass into the living room and then to the bedroom and then to the kitchen and bathroom at the back. Typically there is a back porch as well.
Friday, March 5, 2010
The Circle of Simplicity
Tuesday, March 2, 2010
Smart Mid-Century Houses
Sunday, February 28, 2010
Lessmore
Wednesday, February 24, 2010
Frugalista Fad
For a kid who grew up in an extremely frugal household - the grandchild of thrifty Italian immigrants who had no use for frivolity - the ad on the TV the other night just blew my mind! There it was, looking sleek and attractive and packaged for a youthful audience: Frugalista. I'm laughing partly because the suffix 'ista' seems to be an endearing label of our unusual times. Why even the former Elderhostel has claimed the new name of Exploristas and ditched the elder thing. But to pair being frugal with being cool is absolutely amazing. Do not misunderstand me. I think that this is the best message to come from American business in a long time. I wish that the world of interior furnishings would hear this advertisement from the smart retailer Target loud and clear and follow their lead.
Professional designers and architects have suffered immensely during the great recession for rather obvious reasons; there is very little business for people in the residential interior design trade and one has to fight hard for what is out there these days. In the most difficult economy since the Great Depression there are few discretionary funds for buying new fabrics, sofas or dining chairs; draperies, bedding, or lamps. The past two years have been like a great draught with some very famous and large companies failing, extremely popular magazines - such as Metropolitan Home and Southern Accents - suddenly disappearing and availability of goods hampered by cut-backs and slow downs. No construction loans mean no new building starts and the real estate market is self-explanitory. Many architects have not seen a new project on their boards for several years now.
We designers sell merchandise and are essentially the dream maker "middle-men" when it comes to home interiors. The issue has been that the products available in multi-line showrooms and direct from manufacturers are expensive. And I am quite sure that most people think that the designer is an elitist based solely on the fact that fine furnishings are so costly that the American public no longer is interested primarily in quality. They cannot afford to care. Only the very, very wealthy can contemplate a $7,000 arm chair and quite frankly, most people would be embarrassed to purchase such an item in this new world economy.Think Haiti. Think total disaster in New Orleans. Think tent cities in these United States. Think $300 a yard fabric. It doesn't compute.
So I'm hoping that the producers of plumbing fixtures, lighting, furniture, carpet, fabric, tile, wood pieces, etc. will take a look at Target's simple and smart formula! Give us good design for a reasonable cost. Give regular middle class Americans some real choice. Otherwise the only thing for a cost constrained person to do when trying to spiff up the house is to seek out re-purposed furnishings and live the life of a frugalista. Perhaps considering new options at more affordable prices can help all of us.
Monday, February 22, 2010
Expect More!
The kids today want mostly to be wired into every possible electronic media device and thereby be connected to their world. They are o.k. with living in a really tiny place, provided that it has some pizazz! Include communal laundry, game rooms, social activities and exercise facilities and they are in. They are about style and brands. While we were about getting rid of our bras, buying funky clothes at the Goodwill and smoking a little dope, these kids are quite frank about their sexuality and shockingly pragmatic about how they solve certain intimate challenges in a way that reflects the impossible situation we over indulgent parents created for them. These are the kids that have been nurtured into being unrealistic and spoiled, narcissistic and selfish.
Into this reality two huge American companies have introduced a thought process that I believe will spread like a virus. Several years ago a representative from Target spoke at the national ASID (American Society of Interior Designers) conference here in San Diego ad unveiled their brilliant plans for creating a cutting edge brand. These people are brilliant and their mission statement - Expect More. Pay Less - is exactly what Gen-Y or Echo Boomers want. The genius of Target has been to align themselves with well known designers of clothes, house ware products, shoes and furnishings and create favorably priced, but really cool products. Quality is not as critical to the young as style and being chic. WalMart in certain parts of the country began with a reputation for being the cheapest place to shop. Elitists on both coasts wouldn't be caught dead inside a WalMart store and frankly I've been in only a handful of WalMarts in my entire life. However, they will have the last laugh with their slogan Live Better. Pay Less! They are nipping at Target's style heels and introducing a bold new program to assign a Green rating to each product that they carry. This ain't your grandma's WalMart!
When the young think of their future, do they ambitiously want it all, just like their parents? I would think so, but from my mid-life vantage point I now realize that few people attain everything they wish for from life. When we tell ourselves that we should expect more, how realistic is that? While it is obviously true that we can engineer products to be affordable and attractive, life on the other hand is not as easily controlled.